You know how I love to show my appreciation often and to many. The holidays are a great time to do that. Today I wanted to share how you can use holiday cards to build/improve your professional and business relationships.
Did you know that holiday cards are a great way to strengthen a professional or customer relationship? By sending one, it gives you a chance show your appreciation of their support and/or business during the last year. Plus if you’re in business, holiday cards can help ensure that your brand is top of mind going into the new one. A card may also convince a client with whom expectations weren’t quite met this year that you deserve a second chance.
But as I’ve mentioned in the past, appreciation should be shown in a sincere fashion. There should be intent behind your actions, and it shouldn’t be done for personal gain. This is true with sending holiday cards. If your purpose is to ask for more business or a job or if it’s executed in a half-hearted way, it likely won’t be well received. Instead, you will likely harm the relationship vs. grow it.